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WHAT YOU'LL NEED TO HAVE - IKEA concept, culture and values \u2013 Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation. - IKEA brand \u2013 Knowledge of what the IKEA brand means and how it should be incorporated in everything IKEA does. - Branding: Knowledge of creating a unique image for the local brand in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers. - Globalization \u2013 Able to adapt global Meeting Place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant. - Customer experience practices \u2013 knowledge of the customer experience practices and innovations used by the industries worldwide (including retail, meeting places, F