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Job Description ：
職位描述：


1. 根據(jù)銷(xiāo)售目標(biāo)及產(chǎn)品上市，制定年度產(chǎn)品推廣營(yíng)銷(xiāo)計(jì)劃與促銷(xiāo)計(jì)劃
1. Define annual marketing plan and promotion plan acc. sales target and product launch plan


2. 分解家電零售渠道年度營(yíng)銷(xiāo)計(jì)劃，獲得客戶(hù)營(yíng)銷(xiāo)資源支持，設(shè)計(jì)活動(dòng)落地方案并跟蹤執(zhí)行及反饋
2. Break down annual ER marketing plan, obtain customer marketing resource, design, track and feedback relevant campaigns


3.依據(jù)家居市場(chǎng)渠道年度營(yíng)銷(xiāo)計(jì)劃，針對(duì)潛在的品牌加盟店店主，櫥柜商，設(shè)計(jì)師，其它潛在消費(fèi)者及客戶(hù)，定期組織產(chǎn)品推廣營(yíng)銷(xiāo)及品牌體驗(yàn)活動(dòng)
3. Organize product and brand experience activities targeting potential Kitchen Retail customers and consumers, incl. BFS, KFM, designers, etc.


4. 分解家電零售渠道年度促銷(xiāo)計(jì)劃，根據(jù)全國(guó)大客戶(hù)，區(qū)域客戶(hù)的促銷(xiāo)節(jié)點(diǎn)計(jì)劃，提供 BSH相關(guān)的產(chǎn)品、營(yíng)銷(xiāo)物料及禮品等支持
4. Break down annual ER promotion plan, support national KA and regional KA via product display, POSM and gifts


5. 分解家居市場(chǎng)渠道年度促銷(xiāo)計(jì)劃，設(shè)計(jì)促銷(xiāo)活動(dòng)落地方案（引流、買(mǎi)贈(zèng)、轉(zhuǎn)化等），跟蹤執(zhí)行及反饋
5. Break down annual KR promotion plan, design, track and feedback promotions e.g. diversion, purchase, conversion


6. 對(duì)接總部業(yè)務(wù)單元及渠道零售團(tuán)隊(duì)，細(xì)化總部營(yíng)銷(xiāo)及促銷(xiāo)在大區(qū)的落地執(zhí)行
6. Detail execution plan for HQ marketing and promotions as interface with BU and HQ channels


7. 支持客戶(hù)在城市級(jí)別的相關(guān)行業(yè)聯(lián)盟活動(dòng)及營(yíng)銷(xiāo)物料提供
7. Support city level customer and industry activities




Job Profile：
職位要求：


1、統(tǒng)招本科及以上學(xué)歷，有家電行業(yè)相關(guān)工作經(jīng)驗(yàn)優(yōu)先；
Bachelor's degree or above, relevant working experiences in home appliance industry is preferred;
2、具備營(yíng)銷(xiāo)思維，良好的營(yíng)銷(xiāo)推廣及品牌體驗(yàn)活動(dòng)組織能力；
Good command of marketing ideas, able to organize marketing promotion and brand experience activities;
3、具有較強(qiáng)的自我管理能力，及邏輯判斷能力;
Have strong self-management ability and logical thinking ability;
4、良好的溝通能力，較強(qiáng)的理解能力；
Good communication and good comprehension ability
5、意在家電領(lǐng)域不斷發(fā)展，創(chuàng)新；
Aiming for continuous development and innovation in home appliance field;